Great video marketing is less about a single "hero" video and more about using video intentionally: the right message, for the right audience, in the right place. We help you plan what to shoot, how to cut it, where to publish it, and how to measure whether it’s working.
Clarify what you’re selling, who it’s for, and why they should care.
Pick channels first (site, YouTube, LinkedIn, Meta) then design formats to match.
Turn one shoot into many assets, then improve based on performance.
A practical playbook for using video to drive awareness, trust, and conversions.
Awareness, lead gen, sales enablement, recruiting, onboarding — different goals need different videos.
Landing page, YouTube, LinkedIn, Meta, email, in-product — each has different attention spans and formats.
Create a "hero" piece, then cut it into short clips, testimonials, FAQs, and ads to reach people repeatedly.
Track watch time, click-through, and leads. Then iterate: new hooks, shorter intros, clearer CTAs.
Homepage video, product demo, testimonial set, recruiting video, and a monthly batch of short social clips.
Captions, multiple aspect ratios, punchier pacing, and versioning for ads and A/B tests.