Our mission is simple.
Nurture love in communities by making video abundant and a part of everyday normal life.
We do this by offering a unique lifestyle service that is modern, easy-to-use, and affordable. By carefully combining the right mix of videography, cloud storage, and online ordering — we make video accessible to people that normally would not produce video because of cost or complexity.
Our customers are conveniently able to build impressive collections of professionally made home videos. This results in an extremely rewarding experience over time both for our customers and their friends & family.
It Means Something.
Video offers an intimate & personal feeling to each individual. And yet, video somehow still connects all of us through the shared experience.
There is an interesting characteristic, special to video, which we are trying to extract and make available to the world. This unexplainable property of video touches on the soul & spirit within people — the truth in unedited, documentary style, “Vanilla” video is extremely potent. It is a radically different experience to watch a loved one in video; having all the candid moments, completely uncut and true.
We believe that everyone wants video, but there has simply never been an easy and reliable way to create lots of it. Our team focuses on this problem — the lack of video in our lives. We think every person should have access to video of his or her loved ones.
Celebrating 6.8 years of video production.
5-Stars on Yelp · Thousands of satisfied customers · Still growing!
We're your videographers.
We do this full-time. Our employees work 40-hour weeks, receive benefits, and truly are video production professionals. We aren't out to build our portfolio. We do this to provide our customers with results, on a budget they choose. Our team is here to assist you in achieving your video goals.
We care about the details.
We love the small customers. While we do accept work from Fortune 500 companies, celebrities, governments and other large organizations — our passion is serving families and our local community. Winning the hearts and loyalty of our local community is why we've grown so quickly in just 3 years.
We are more than a video production company.
At Vanilla Video, we strive to be the world’s premier leader in video production. Vanilla Video employs videographers, editors, sales persons, web developers, and other professionals all working to build a future abundant with video. We’ve helped Fortune 500 companies, brides, startups, families, and many others in our communities create amazing video. We are dedicated to helping our customers focus on what matters by making video production easier and more enjoyable.
Our team is passionate about making video a rewarding experience and recognizes that video has a wide variety of uses, spanning personal and commercial applications. Vanilla is dedicated to servicing the different needs and use cases within video production; accordingly, we cultivate relationships and provide a dynamic range of solutions for parents, friends, businesses both big and small, families, couples, artists & musicians, non-profit organizations and more.
We sincerely appreciate our customers. And listen.
We are eager to recognize our flaws and listen to customer feedback. When we don’t get it right, it’s extremely important to us that we fix it. We stay humble and get better by consistently refining our approach and services with new insights.
Our employees are hired. Not freelancers.
We strongly believe our videographers deserve full-time employment, and we refuse to outsource their hours to freelancers. This allows our team members to maintain stable lifestyles, support a family, and better focus on the customer.
This is for you.
We're here to help You build a get videos; to help You remember important moments.
We are doing this because there’s never been an easy way to film something, have it added to your personal collection, and repeat that simple process multiple times a year.
For everything you love.
No one was just filming it. We wanted a better way to reflect on the moments that shape us.
We not only wanted video of moments that matter to us, but the ability to access those moments from our personal collections whenever and wherever we wanted.
The Story Behind Vanilla Video.
Chapter 1 — The Catalyst. It didn't have to be this way.
A few years ago our friend wanted to record his wedding, but couldn't because of cost.
The story begins when a friend desired to film his wedding. With limited funds, he soon discovered video was not an option for him — and sadly, he was unable to film his wedding.
We asked ourselves: why is nobody servicing his needs? His family should be able to reflect back on their moments and their history.
Chapter 2 — The Empty Void. Missing the point.
We noticed filmmakers / video makers cared more about making their portfolio than a family's history.
Every one of us becomes nostalgic, wants to capture cool moments, and loves revisiting good times, reminiscing, and reflecting back on life.
We believe people were losing a sense of self by not having access to their special moments. We wanted a solution for our friend, for us, for our families — a service that filmmakers wouldn't offer. It wasn't about art or movie making, it was just about filming it, to have it.
Chapter 3 — The Problem. Content matters most.
Reminiscence & reflection are important parts of growing older. Something crucial to each of our identities shouldn't be expensive or complex.
Guided by the idea that everybody should be able to access their history, we pushed ourselves to reinvent the videography service. Our goals were predictable pricing, fast turnaround time, 100% reliability, easy online ordering, and universal accessibility from any device at any time.
We simply wanted the ability to have someone show up, film something, and send us the video for our own personal collection.
Chapter 4 — The Hard Part. Art doesn't need to be artistic.
The notion that cinematography and editing are somehow better is dead wrong. Not only are they unnecessary, but also counter-productive to self reflection. People simply need the ability to reflect on life events without artistic direction.
After half a year of designs and concepts we came to an unlikely, but revolutionary, conclusion. Editing is arbitrary. In fact, editing might even be undesirable for some. And since editing could always be done sometime in the future, the original footage became the only important piece.
Building on this assumption, we originated the idea of a “vanilla” video. We thought it would be amazing to get the raw footage next-day, delivered online to your own personal account.
Chapter 5 — The Solution. Vanilla Video.
A unique experience unlike any other.
We are creating an intimate experience, personal to you. We want it to be social with others in just the right ways. Our long term mission is to create a soothing and comforting feeling all at once, by allowing people to easily access their history.
Established in Willowbrook, IL on December 30, 2011.
Co-Founded by Corey Olson, Frank Romano III and Nick Romano.
Video for love.
Our videography is future-proof. Crafted to stay meaningful to you forever. By default, Vanilla is uncut & true-to-life. That means we choose our shots for content, not style.
Our mission is to nurture love and nostalgia in communities by making video abundant and a part of everyday life.
This requires us to remain vigilant and fresh, approaching each event as new and uncharted. Our duty is to your memories and future enjoyment – not to what looks cool in our portfolio. We capture the life, the energy, the people, and the atmosphere honestly. Our videography is about what really happened, so you have something fun and amazing to look back on and share with others if you choose to.
Not for vanity.
It doesn’t make sense to film events with a cinematic edit. Not only will a lot of content be missing, but worse — it warps memories.
Life isn’t an advertisement, and it’s already awesome. We believe cinematography is best saved for commercial works.
When filming personal events, it’s better to choose the uncut Vanilla Video. If desired, an edited video can be created from the Vanilla Video afterwards. Filming for content means an original video, with all the memories and best moments safe.
History provides identity, builds character, and strengthens relationships. Great video tells the truth, and should form to the content.
Our long-term goal is to remain a reliable and trustworthy provider of videography services. That means staying honest and true to content. Each Vanilla Video is rich with history and experiences — appreciating in value over time.
We want our customers to have those experiences whenever they need them most. Including a variety of ways to access those memories. Whether that’s in your living room, on a computer, or from a mobile device on the go — it's important they go with you, for the exact moment you need them.
Our promise to customers.
You will always receive an amazing experience.
From the moment you first visit our website, to the moment you receive your Vanilla Video — we are absolutely dedicated to making your experience as easy & awesome as possible. When we’re at your event, our videographers are at your direction; we are all friendly, approachable, and knowledgeable. Most importantly, if you’re unsure about something, we’ll be happy to offer our insights and suggestions. Don't forget, our hard working support team is always an email or phone call away, so don’t worry about any technical issues before or afterwards.
Your videos are safe with us — and always available.
We believe video is the best way to capture memories. But to really be useful and play an active part in everyday life, our customers need access to their videos anytime, and anywhere. That’s why we store your videos safely in the cloud, so you never have to worry about losing or backing them up. Your videos are with you, no matter where you go, when you need them, or however you want to watch them.
Your videos will always be of the highest quality.
We're passionate about video, and settle for nothing less than amazing. We’ve spent long hours researching — painstakingly choosing the best tools for a dynamic range of budgets. We have committed ourselves to extensive training so customers can rest assured that the best equipment is matched with the best talent. We're ready for any event or video production.
We will always be here to help.
Consider us a good friend who’s just a phone call away. Customers never have to worry about technical issues because our support team can help every step of the way, from beginning to end. We have year round, 7 days a week, phone & email support. We know how important it is that you get answers in a timely manner.
Growth & Subsidiaries
CEO & Co-Founder
Customer Sales & Service
Videographer / Editor & Co-Founder
Master Trainer & Quality
Videographer & Editor & Co-Founder
Videographer & Editor
Videographer & Editor
Videographer & Editor
Videographer & Editor
Digital Content Manager
Videographer & Editor
Accounting & Bookkeeping
Join Team Vanilla