Business Developer
An entry-level position in video production, starting at $30.00 per hour with full benefits. Traditionally this position requires 2+ years of business or equivalent experience, but does not require a college degree. Full-time available.
Apply Online for this PositionJob Summary
Our Business Developers work alongside Account Executives and Communications Assistants responsible for a specific Vanilla Video territory. They scour the marketplace for opportunities — making new connections with businesses and individuals seeking video. Once a connection is made, the Business Developer works to secure new projects and educates the customer on how to best use video within their industry and line-of-business.
Business Developers are supported by other members within our Marketing team. Business Developers serve as brand ambassadors for Vanilla Video and are experts in our approach to Video Production. They understand how we help a variety of customers and keep track of changing industry standards and trends. Business Developers keep a close eye on referrals we receive and work to build relations with partners that bring in new customers.
Spending time in client meetings is a major part of the Business Developer role – they coordinate with Event Planners and Executives to plan every detail and create a presentation that resonate with potential clients. Business Developers do their homework on a customer before meeting with them, in order to build a presentation that is well informed and leaves a positive impact on the potential client. Business Developers generally work to secure new customers for Vanilla Video.
Key Qualifications
- Prior experience as a Vanilla Video account executive for at least 2 years
- Developed interpersonal skills, able to manage expectations and keep customers satisfied with their projects
- Excellent communication skills, maintains Vanilla Video brand personality in all messaging
- Project management and coordination skills, makes proper use of assistants and other personnel
- Inventive, helps develop new services, products or distribution channels
- Analytical skills, tracks market and competitors to gain and maintain a competitive edge
- Strategic, identifies opportunities that can contribute to a boost in sales
- Leadership skills, working to increase profitability of their respective locations
- Mentorship ability to work with less experienced members of sales and operations, providing insight to others
- High level understanding of pricing structure, ability to determine opportunities in their territory
- Cooperative, work as a dynamic member of a team
- Negotiation and sales skills, supports sales force while handling large ($10k+) clients
- Creative approach to problem solving, able to pitch ideas for increasing revenue growth
- Personable and relentless in cultivating potential business partners for Vanilla Video
- Industry knowledge and expertise in video production especially at Vanilla Video
- Up-to-date on industry trends in video production, and creating solutions to win new customers
Position Description
Business Developers work hard to bring in brand new, large customers to Vanilla Video. These customers with complex needs and project expectations require special attention, not because of their wallets, but because their deliverables often involve more planning in general. The Business Development team casts a wide net looking for larger clients with tickets over $10k; and, once they get the customers on board and ready to go, they provide training and communication to other staff and account executives who manage the portfolio going forward.
While our Business Developers make it look easy, turning leads into loyal customers is hard work. They coordinate with Communications Assistants and the Assistant Event Planner to plan and prepare for sales presentations. These meetings provide an opportunity for Vanilla Video to leave a lasting impression, it is imperative our goals and branding are clearly represented. We want to welcome our clients and make the sales process as easy for them as possible, we even bring along Creative Directors and Senior Videographers should they be able to offer any specific expertise or insight on a project.
Outside of meeting with potential customers, Business Developers have a lot of work to do back at the office. They lead our Partner Program where we reward other companies that give us referrals. Unlike a typical rewards program, we award a variety of prizes to our partners that constantly send us new, happy customers. Word of mouth plays a large role in our sales and income, we want to ensure we properly thank those who take the time to refer us to their friends and clients.
Additional Requirements
- Developed networking skills
- Results driven, sets and implements plans for meeting realistic sales goals
- Financial knowledge, able to perform market analyses
- Capable of finding and developing potential clients
- Enthusiastic when communicating and negotiating with clients
- Passionate about maintaining company culture
- Provides insight and expertise in underserved markets
- Love of learning, always researching and looking for new opportunities
- Secure in their knowledge of videography and video production
- Marketing knowledge, capable of keeping up with and providing insight to the marketing department
Responsibilities & Duties
Generally responsible for bringing the big fish in via meetings, outreach, and networking events – the Business Developers spend a great deal of time analyzing sales and looking for sales opportunities. While value exists in a conventional approach to Business Development, hitting the phones and meeting with clients – we come across Business Development opportunities as well. Whether this means having a presence at a networking event or even hosting a lecture series – our Business Developers discover the target markets that need video within our price range and find out how to get in front of them.
Regardless of the activity, Business Developers at Vanilla Video lean on a variety of others to make those connections. Event Planners help coordinating for meetings and events. Communications Assistants create collateral and sales presentations. Senior Videographers and Creative Directors are always ready and available to lend their expertise and ride along for meetings where they are often expected to show off their skills. Gathering data and working with the sales force is an important part of the Business Developer’s role – they are able to determine pricing for complex projects as well as discover opportunities for growth. Whenever possible, they offer training on these opportunities to Account Executives and Branch Operations Managers.