Responsibilities & Duties
The Creative Director at Vanilla Video serves to oversee all creative aspects of every project and ensure everything is carried out and delivered on time. This involves more than creativity, of course. A Creative Director must be strategic, empathetic, understanding, and extremely knowledgeable. They know when to take direction, and when to speak up when they see something that is not quite right.
When Creative Directors work with customers – they listen. Only after listening to the customer and doing some homework of their own do they come back with a solution. Understanding various client scenarios allows Creative Directors to be armed with a strategy, however this is not always the case. As much as Vanilla Video tries to keep things simple, certain clients simply have greater needs and larger projects. Approaching these opportunities with diligence and care (as we serve every client) – is a must. The Creative Director analyzes a situation before jumping in head first.
Familiarity with Vanilla Video’s process and procedures allows the Creative Director to have informed discussions with clients. Once discovering customers’ needs, the Creative Director works with Vanilla Video staff to implement a creative strategy for their project. Here, the Creative Director inspires teamwork, cooperation, and dedication to client needs. Always on top of the status of various projects at their location, Creative Directors know how to distribute resources effectively.
Interpersonal communication skills allow for success both when working with the team at Vanilla Video, and when working with customers’ own creative departments. These types of client interactions prove to be the most difficult, however a Creative Director with strong command of Vanilla Video’s values and capabilities can lead the discussion in a way that leads to results.
The role as a Creative Director involves a great deal more than simply creativity. Though creativity is a must, the Creative Director must understand how to work with others to carry out a creative vision, be it theirs’ or someone else’s.