Business Developers work hard to bring in brand new, large customers to Vanilla Video. These customers with complex needs and project expectations require special attention, not because of their wallets, but because their deliverables often involve more planning in general. The Business Development team casts a wide net looking for larger clients with tickets over $10k; and, once they get the customers on board and ready to go, they provide training and communication to other staff and account executives who manage the portfolio going forward.
While our Business Developers make it look easy, turning leads into loyal customers is hard work. They coordinate with Communications Assistants and the Assistant Event Planner to plan and prepare for sales presentations. These meetings provide an opportunity for Vanilla Video to leave a lasting impression, it is imperative our goals and branding are clearly represented. We want to welcome our clients and make the sales process as easy for them as possible, we even bring along Creative Directors and Senior Videographers should they be able to offer any specific expertise or insight on a project.
Outside of meeting with potential customers, Business Developers have a lot of work to do back at the office. They lead our Partner Program where we reward other companies that give us referrals. Unlike a typical rewards program, we award a variety of prizes to our partners that constantly send us new, happy customers. Word of mouth plays a large role in our sales and income, we want to ensure we properly thank those who take the time to refer us to their friends and clients.