Video Project Description
Conventions and expos are valuable platforms for many businesses to show off the latest and greatest in their products to the professionals that use them every single day. At this expo for men’s hair styling, an actor conducts a man-on-the-street interview with the artistic director of the well-known men’s hair product brand American Crew.
Capturing a two-person interview on video is a great way to showcase the goings on at an event. The man on the street interview style is a popular convention still used in television today – several interviewees can be approached, or the interview can focus on a single person. In this case, an actor interviews the artistic director of American Crew to learn more about the brand as well as their role in the convention. American Crew is well known in the world of men’s styling tools because they feature one product that can achieve a variety of looks while other companies focus on creating products with specific uses. This coverall tactic allowed American Crew to take over the marketplace and has brought their brand worldwide, as the artistic director explains in the interview.
In this case, the expo event poses as a backdrop for several American Crew branding opportunities. The interview takes place right in from of the American Crew booth which is lined with a backdrop similar to those seen in Hollywood premiers. This video gives American Crew the mic and allows the artistic director to talk about the event as well as the American Crew brand. A piece like this would work great as an internal communication to strengthen a brand from within as well as a great social media sharable. The video did not capture the excitement of the event, however the artistic director conveyed the importance of American Crew’s presence at this convention. He spoke about the fashion show they hosted and explained their product strategy right on camera. Customers care about this information, making a short video like this perfect for sharing anywhere online.