Video Project Description
Susie Romans brand film was taken right inside her home where she runs an online coaching and consulting business. Vanilla Video captured footage of Susie talking about her business, working in her office, spending time with her husband and children, as well as testimonials from her customers and her business coach. Slider and cinematic b-roll footage of Susie’s home further incorporate her personality and lifestyle into her brand video.
At the very beginning of the video, Susie Romans introduces herself confidently as an online business expert. She spends time describing her target market; women looking to start their own flexible, freedom-based businesses online. She goes into detail describing her clients, making it apparent that anyone can operate an business online, going from idea to income with her help.
Susie Romans tells her story and builds trust with potential customers online, right in her brand film. She started her own business at a time in her life where she found herself unhappy with her 9-5 corporate lifestyle. Though it was a risk, she quit her job, hired a business coach, and launched her own online consulting business. Susie Romans is completely honest and even shares that after launching her business she was terrified of losing her home to foreclosure. Not only does this display her transparency, but also shows her customers that she does whatever it takes to be successful.
The brand film also incorporates a number of testimonials. Positive customer reviews placed within a brand video hold audience’s attention while reinforcing messages stated by the business owner. The customers in the video describe Susie Romans and her work in their own words, while adding to her brand story.
Final touches on the brand video include incorporating inspiring music and a flash of Susie Romans’ logo at the very end. Rather than using a direct call to action such as directly stating “visit my website,” Susie Romans lets her logo speak for itself.