Video Project Description
This Brand Film for Just Peachy Photography brings the warm and fuzzies to anyone who clicks play. Not only is there footage of incredibly adorable babies (cute rating off the charts), the business owner’s passion for her business shines through the entire video. Some touchy feely music helps do the trick – those expecting moms shopping for maternity photos are sure to shed a happy tear.
The video starts off with a flash of the photography studio’s logo and gets right to the cute stuff – footage of babies and their families during a photo session. By the time Ericka introduces herself and her business, the audience is hooked. Right away – Ericka talks about what she loves about photography, especially capturing those special moments of infancy that fly away so quickly. The artist and business owner describes her photography style and her approach to baby portraits.
Right when the viewer may feel they have a good understanding of what the brand is all about, we cut to a customer testimonial, allowing Just Peachy Photography to continue building trust with a potential customer watching this video. The testimonial expresses why they approached Just Peachy on top of sharing their positive experience. Customers are able to relate to the person in the testimonial, they typically share the same problems that your business helps to solve.
As the brand video continues, Ericka spends some time describing her stylistic approach to maternity portraits. Her decision to describe her style choices is important as a photographer; customers shopping for a photographer are concerned with the style the photographer uses to take their photos. In addition to describing her style, Erick also discloses how customers can expect the process to work.
The business owner provides a clear explanation of her services – which can be interpreted as features and benefits as well. She explains that a newborn session can be scheduled in the comfort of a customer’s home, where they iron out the details together – before the baby even arrives. She describes how a typical session looks, and makes sure to stress that baby’s comfort and safety is treated with upmost importance.
Though the majority of the brand film includes information and footage concerning maternity and baby portraits, the very last image is of a grown child. This reminds customers that Just Peachy Photography works with babies and their families as they grow.