Video Project Description
Events with live music are an awesome opportunity to create a music video. Not only are these videos easy to share anywhere online, they also make for fun keepsakes in a company’s video library for staff to watch for years to come. Videos like these can be shared with everyone involved including all of the live musicians, the venue, and the event sponsors. Making connections visible online enforces the presence of any brand in attendance.
Vanilla Video captured footage of the audience having a good time at Chicago Hot Spot, Yak-Zies to kick off the start of Chicago Cubs baseball season. Using The Ting Ting’s studio recording of “The Wrong Club,” Vanilla Video edited together a series of clips to make a music video. The video is bookended by radio host Lin Bremmer opening and closing the event.
For companies that host several events every month, like Chicago XRT – creating the same type of video over and over again after every event would prove futile for marketing purposes. Videos created for use on social media should be fun to watch and easy to share with friends. Sizzle reels and highlight videos can be great for using in email blasts and sharing shortly after the event, however as the same event occurs every year, videos from past events can get stale. Creating a music video out of an event is a fun way to post a video highlighting a past event. It can be left on a Facebook profile or website for years, without becoming obsolete.
Raw footage from an event like this one can be shared with every key sponsor and stakeholder, including all of the artists, and special guests like Cub’s owner Tom Rickets. Using an event tag or hashtag allows all posts at an even to be grouped together. Event hosts and artists can share and tag specific pieces of footage on their own profiles while using a hashtag or tagging the event on Facebook. This creates a visible network for fans and increases exposure of everyone involved from the host, headliner, openers, and even the venue.