Display Marketing Manager

Job Summary

Vanilla Video operates successfully upon high-quality videography, excellent customer service and aggressive, data-driven marketing. Marketing is an incredibly diverse and ever-evolving field. We are looking for someone to take the reins and keep Vanilla Video competitive and cutting-edge.

A successful Display Marketing Manager keeps one foot firmly planted in the world of data and the other in creativity. An effective communicator, the Display Marketing Manager works with others in a collaborative environment to brainstorm and formulate display marketing to coincide with the overall marketing strategy at Vanilla Video. Capable of analyzing data and staying on top of trends, the Display Marketing Manager incorporates their number driven mind to ensure the plan is on track and adjust when necessary.

Alongside the Social Marketing, Search Marketing, and Display Marketing managers, the Display Marketing Manager incorporates various components of display marketing into the evolving marketing strategy at Vanilla Video. Lead by the VP of Marketing, the marketing team works together to attract website visitors via three diverse channels: social media, search engine, and display marketing. Team work among these three positions at Vanilla Video as well as utilizing the array of creative resources available will enhance current marketing efforts.

Display Marketing Manager

  • Experience: 2+ Years

  • Education: Not Required

  • Type: Entry-Level Position

  • Class: Marketing

  • Pay: $25.00 - 35.00 / hour

    Approx. $52k - 72.8k Yearly.

    Standard Benefits

Key Qualifications

  • Capable of working in a team setting to initiate and develop marketing strategies

  • Able to advertise for Vanilla Video across multiple platforms

  • Able to conduct market research studies and analyze the results

  • Possess the ability to manage and operate within a marketing budget

  • Directs, produces, creates content for display advertising (static advertising both on and offline)

  • Understanding of Vanilla Video’s brand, adherence to brand guidelines at all costs

  • Passionate about growing Vanilla Video

  • Creative thinker that can function as an individual as well as on a team

  • Enthusiastic about working with various team members to create display marketing

Description

Primarily a digital start-up, Vanilla Video’s marketing efforts focus on search traffic and social media. Ready to continue growing and make changes in the videography marketplace, the Display Marketing Manager integrates display advertising into current marketing efforts. Current opportunities for Vanilla Video is display marketing include outdoor, print, special location (malls, movie theatres, etc.) and online banner advertising.

Vanilla Video lets work, experience, and industry knowledge speak for itself rather than going to extreme measures to advertise to customers. The Display Marketing Manager understands this aspect of the Vanilla Video brand and uses it to our advantage. Currently even online banner ads only picture a solid color with an overlay of the Vanilla Video logo. Keeping it Vanilla, yet attracting interested customers is the name of the game in all marketing efforts at Vanilla Video.

The Display Marketing Manager allows experience to take the next step – leadership, creativity, and autonomy when making decisions. A team oriented work place the spends time growing, collaborating, and learning together – Vanilla Video encourages calculated experimentation and risk taking. Though budget conscious, the marketing team is expected to try new things and shout out their ideas, no matter how crazy they may seem at first.

Founded on doing it differently (and better) than everyone else, Vanilla Video is home to creative minds ready to learn, try new things, and continue growing. Professional and personal growth within the team in turn only makes Vanilla Video a better place to work and a better place to buy videography in the visual branding marketplace today.

Responsibilities & Duties

A widely new segment of marketing tactics for Vanilla Video – the Display Marketing Manager is ready to experiment and try new things, without shaking the current company culture and reimagining the branding structure. Interested in getting as many eyes as possible, the Display Marketing Manager makes the Vanilla Video logo public. Using data and research to make strategic decisions about display ads, the Display Marketing Manager understands Vanilla Video’s advertising budget and uses as little of it as possible to get the largest return.

Expected to work well with the entire marketing team, the Display Marketing Manager integrates their efforts alongside pieces of social and search marketing to build an integrating marketing plan. Lead by the VP of Marketing, the Vanilla Video marketing team is built by experienced professionals ready to find creative ways to continue building Vanilla Video.

An entire company of creatives is at the disposal of the Display Marketing Manager. Collaborating with creatives is an imperative part of the Display Marketing Manager’s role. Working together with existing talent allows Vanilla Video to optimize resources while executing an integrated marketing plan. Using in-house labor not only allows for optimization and efficiency, it ensures that everyone participating is on the same team with the same goal in mind: making Vanilla Video the first place customers think of when searching for videography.

As a manger, the Display Marketing Manager must report results of all marketing efforts to the VP of Marketing as well as to upper management on a weekly and monthly basis. Ability to analyze spend and results of advertising can be tricky, but the Display Marketing Manager absolutely needs to adjust efforts when necessary. This member of the marketing team should also be willing to educate anyone working on their projects about why their efforts are important and what they mean for the future of Vanilla Video.

A successful Display Marketing Manager stays up to date on trends in design, color, advertising, marketing, and videography. Always learning about Vanilla Video’s position in the market place as a leading provider in videography as well as a leader in creative marketing, the Display Marketing Manager makes Vanilla Video an example that can’t be reproduced.

Additional Requirements

  • Develop display marketing strategies that enhance Vanilla Video’s brand presence

  • Excitement in growing an established start-up in videography

  • Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and existing marketing budget

  • Stay up-to-date with Vanilla Video’s position against competition in the market place, use this information to build advertising strategy that continues to separate Vanilla Video from the rest

  • Formulate, direct and coordinate display marketing activities and policies to promote products and services, working with advertising, search marketing and social media managers

  • Develop and study financial, sales, and marketing reports while determining success of marketing efforts

  • Employ decisive thinking to avoid inefficient spending and use of company resources on marketing efforts that do not bring visitors to the website

  • Creative and design savvy, though not directly responsible for designing all creative used in display marketing, able to work with team members to achieve a cohesive look across Vanilla Video’s marketing efforts


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