An account executive works as a liaison between Vanilla Video and potential client companies. You will attempt to sell our video production services to targeted clients by performing preparatory work in the hopes of signing the client company. Working as an account executive means performing extensive research and learning all about the clients' products, marketing goals and needs. This means you will need to be able to digest their brand and understand their short and long-term goals. Account executive will choose a target group, create an advertising concept and develop a promotional campaign after becoming familiar with the company's product.
Account executives work with a variety of departments, such as the marketing, copywriting and art departments, in order to create innovative advertising and marketing campaigns. Candidates must possess integrity, character, and exemplary ambition for success. The sales, marketing, and Account Executive position is considered an entry-level sales and marketing position meaning thorough training is provided. Vanilla Video has a long history of giving employees a start right out of college. We often use a “promote only within” policy, which provides Account Executives ample room for advancement and experience in sales and advertising.
Experience: 2+ Years
Education: Not Required
Type: Entry-Level Position
Pay: $12.00 - 16.00 / hour
Approx. $25k - 33.3k Yearly.
Creativity and organization
Strong interpersonal skills
Excellent leadership abilities
Analytical, decision-making and management skills
Ability to develop lasting professional relationships with clients
Strong speaking skills
Sales and/or marketing experience is a plus, but not required
The account executive works with all departments within Vanilla Video. They are the guide for and voice of client needs. This is a position where personality and ambition will take you a long way. With the amount of people you will talk to and work with on a daily basis, from clients to team members, being personable is a major asset. This position should be considered part customer service and part sales, and in the future it may be eligble for commission.
About half of your time will be spent researching companies, the industry they are a part of, any major competitors, current market trends and marketing materials. The rest of the time you’ll be speaking with potential and recurring clients over the phone, participating as a Vanilla Video ambassador during in-person meetings and working shoulder-to-shoulder with Vanilla team members to brainstorm initial concepts and polish finished products before final delivery.
Responsibilities & Duties
As an Account Executive, you will act as an information gatekeeper- tasked with gathering research on new and potential clients and guiding the creation of projects from start to finish. Your are Vanilla Video’s client relations liaison. You will be responsible for making sure all needs and requests on a given project are met, that all production aspects are thoroughly discussed and that expectations are managed. Video production and formatting knowledge is strongly preferred as you will be selling Vanilla’s video services.
Providing sales and marketing face to face
Customer relationship building
New customer acquisition
Consult priority customers given to us by the client through leads