Search business video questions. Corporate video production answers.

Question about Business Video Production?

Can we use people from our own company in the video to save talent fees?

Absolutely! Your employees know your business better than anyone else, which makes them knowledgeable sources for your video content. We work all the time with people who have never been in front of a camera before, and we help coach them through the video filming process to help deliver the best video product to you.

How about having our CEO or one of our top managers appear on-camera?

Even better! Again, the CEO or a manager brings expertise and credibility to your video in a way a paid actor cannot. Having your people, no matter their title, gives the real a more genuine and personal feel for the viewer. And we will work with anyone to help them get comfortable in front of the camera.

Is there anything we can do to come across as professional as possible?

You are already doing it when you purchase Vanilla Video. In the online marketplace, video is king. It is your storefront, your window into your business. No matter what kind of company you own or work for, video will give you instant professional credibility. You should always dress appropriately for the video, based on what you company does. Have a vision for what you want video to do for your business. Create a script or a message you wish to convey. And if you need to, ask us! We have a lot of experience filming business videos, so we can use our past experience with other companies to help direct your message.

What does an average shoot day schedule look like?

It starts one-half hour before the scheduled time. We arrive at least 30 minutes early to set up our gear and work with the client to get organized for the shoot. After that, it really depends on what your need us to film. We spend as much time as we need to get interviews or scripted messages using a teleprompter. We also can take some time to film b-roll (action shots or supplemental footage) if your video requires it. If there are things you want us to film, we will do it for you.

Why produce a video in the first place?

It adds professionalism and credibility to your company. It is your storefront for the online community. Consumers do not use the Yellow Pages anymore, they are instead using search engines and the internet to find what they need. With video, you have a prime opportunity to connect with a customer for 60-90 seconds and tell people exactly why you, your brand, or product are the right fit for them. Video allows you to convey your personality, character and style of business.

How long does it take to make a video?

This depends on what you want in your video. A lot of times business clients require 3-6 hours for a day of filming. Sometimes it is shorter, like filming testimonials and simple interview-style videos. Other times, we interview several employees and film b-roll for the company, and it takes up an entire day. For business videos, it is very important to talk to us prior to ordering.

What are the steps to making a custom video?

First, check to see when we are available. We usually have availability during the week, but it varies drastically week to week. Next, on to the Package Builder, where you can put in the day and times you want to book us, as well as the specifications and number of videographers you need. In our Package Builder, you can also describe what kind of editing you may be interested in, along with any equipment add-ons or special notes to for our video professionals. The more information you give us, the better we can assist you. If you have any questions, contact us and we will be happy to answer any of your questions.

How long does it take to produce a TV commercial?

Producing a TV commercial is going to take a lot of time and effort. You will need a good script, a storyboard, and a list of shots we will need to get. If you require assistance on any of the above needs, we can meet with a Creative Director to help you in the process. The actual filming for the commercial will take up most, if not all, of one business day, simply because every detail must be perfect for a TV spot to be effective. It is also possible to shoot over a multiple days, or weeks, in order to accomodate interviewees, your budget, or weather considerations.

How can I use video to market my business?

The great thing about video is you can repurpose it in any number of ways. You can have testimonials from current or past customers vouching for the quality and professionalism of your business. You could film a welcome video to display on your home webpage. You can create a how-to video to help market a new product or service you are looking to provide. These are just a few of the many possibilities video marketing presents; the possibilities are limited only by your creativity.

How much does a video cost?

This varies a lot based on your project requirements. Video is, unfortunately, very expensive to produce well. And with video, it is usually a question of how far do you want to go, and on what budget? The easiest thing to do is to give us your budget for the video you are looking to produce. We will work within your budget to optimize the quality and still reach your goals.

What if I am not located in Chicago?

We generally travel within 100 miles of the city of Chicago and suburbs. We do service Milwaukee, Wisconsin; Rockford, Illinois; and Northwest Indiana as well. If you are outside these limits but still want to book us, please contact us. There is no guarantee we will go outside our normal radius for you, but there are exceptions from time-to-time, and there is no harm in asking.

How can video help my business?

Video is a quick and easy way to share who you are and what you are about. It can help market you to potential new customers, getting your face and message out on the internet. You can put a lot of information and personality into a 60-90 second video that you might not be able to convey with just a well-written website. Video gives people a visual and audible connection to you and is more likely to stick with them than what they read. It can help you retain current and past customers as well, especially if you are providing new products or services they could be interested in.

How do I prepare to make a video?

First, take the time to determine what you want your video to. Begin with the end in mind and develop what you need to get there. Write a script. Brainstorm a list of b-roll you may want, or storyboard a list of shots to put with a script. Your video can do whatever you want it to do for you, if you have a clear goal for it. Then, bring us in. Make sure we have availability to film for you. Check with us to see what things are and are not possible within a given budget. We have produced thousands of videos, and serviced hundreds of businesses. We have a lot of creative expertise and video production history to pull from. When you know what you want, and communicate that to us, we can make a great video for your company, brand or product.

How do I hire a video production company?

Start by determining what you want your video(s) purpose to be, what you think it will take to get there, and then how much you are willing to budget to make it happen. Look at our pricing page, and experiment with our order form, to help determine if we have the right equipment for what you want to do and if we can fit into your budget. Once you find what you are looking for, contact us or another video production company and carry on the creative process towards making your video.

What questions should I ask before I hire a video production company?

If they do not offer it online, first find out their prices to determine if they will work within your budget. Ask what experience they have with filming business videos if they do not have readily viewable examples. This helps you determine what you may or may not want in your video, and shows you the expected quality from that video production company. If they do not have an FAQ section like this one, feel free to use our questions, and ask them similar questions. Ask about their filming process, and when you will see your final product. How billing works, and who you will be working with on the day of the production.

Why do I need a professional video?

The technical aspects, both in filming and in editing, are best left to those who have years of practice and experience. A professional video begets a professional image, which will ultimately better resonate with your target demographic.

Why should I not make my video myself or via a friend?

When you hire Vanilla Video, you get professional videographers with professional cameras, professional editing software, and the experience to know what will and will not work. A poorly made video may do more harm than good. So we encourage to you to avoid running the risk of using poorly filmed video or poorly recorded audio when it comes to representing your brand. Having a professionally filmed video will give you more credibility and garner more interest and respect for your company.

Can I make part of the video?

Sure, but we highly recommend against it. We can incorporate other with the video we film, but know that there is likely to be a difference in quality. We traditionally film with broadcast quality cameras. Having a camera with different specifications, settings, and image quality will result in video that ends up looking and / or sounding different. Not to mention, different camera operators may influence the shot stylistically, beyond the technical differences.