What is the best? It’s being the most efficient and providing a complete value package to end-customers. Best can be measured in [a] product quality, [b] level of support, [c] pricing, [d] convenience, [e] reliability, [f] availability, [g] reputation and much more. Attached is a basic comparison sheet. Please spend 5-minutes looking over it.
After looking at the attached table:
- Why should Vanilla Video be cheaper than a freelancer?
- Where are we not providing the best value to customers?
- What can we improve to provide more value to our clients?
- How are we failing to be best (by X measure) in our industry?
- When and how fast can we fix any problems that you see?
At Vanilla Video — we try to be diligent in every aspect of our business.
It’s important to remember: we can accomplish more by becoming efficient and working together as a team. It’s 100% certain that any one person on our team could go  do video by themselves at a cheaper end-cost to customers, and  maybe even produce higher quality video. But the question is: can that individual handle all the other components? We have a strong, growing business here.
Our employees understand why Vanilla Video is more expensive than freelance video persons, and we hope customers see our value too. Our team is (unquestionably) better than an individual video freelancer, and i you look at the attached sheet you may pick from dozens of reasons. If you don’t genuinely believe Vanilla Video is doing better than the competition, how do we become better? We want to know. We strive to remain ahead, and offer great value to our customers.
Customers are obviously choosing us for a reason – what’s the reason?
|Vanilla Video||Our Team||Freelancer||Some Random Guy|
|3 Hours||$399||4 Hours||$350|
|6 Hours||$599||8 Hours||$500|
|Delivery Method||Online||Delivery||Physical Media|
|Delivery Time||14 Days||Delivery Time||90+ Days|
|Overall Experience||3,000+ Videos||Overall Experience||100 – 250 Videos|
|Avg. Individual EXP||90 Videos Per Year||Avg. Individual EXP||25 Videos Per Year|
|Videos Per Year||500+||Videos Per Year||< 50|
|Yelp Rating||5 Stars||Yelp Rating||4 Stars|
|Average Gear Kit||$12,000||Average Gear Kit||$3,000|
|Support Time||< 12 Hours||Support Time||Unknown|
|Long-term Storage||Yes||Long-term Storage||None|
|Dynamic Experience||Yes||Dynamic Experience||No|
|Creative Directors||Yes||Creative Directors||No|
|Dedicated Editors||Yes||Dedicated Editors||No|
|Liability Insurance||Yes||Liability Insurance||No|
|Health Insurance||Yes||Health Insurance||No|
|Workers Comp Ins||Yes||Workers Comp Ins||No|
|PTO / Time Off||Yes||PTO / Time Off||No|
|Backup Availability||Yes||Backup Availability||No|
|Multiple People||Yes||Multiple People||No|
|Wants Lower Prices?||Yes||Wants Lower Prices?||No|
|Around in 5+ Years?||Yes||Around in 5+ Years?||No|
|Fully Equipped Office?||Yes||Fully Equipment Office?||No|
|Increasing Efficiency?||Yes||Increasing Efficiency?||Maybe|
|Accepts Credit Cards?||Yes||Accepts Credit Cards?||Maybe|
|Available Day of?||Yes||Available Day of?||Maybe|
|Returns Phone Calls?||Yes||Returns Phone Calls?||Maybe|
|Will Deliver Project?||Yes||Will Deliver Project?||Maybe|
|Has Plan for Future?||Yes||Has Plan for Future?||Doubtful|
|Updated Gear?||Yes||Updated Gear?||Doubtful|
|Good Value?||Yes||Good Value?||If You Are Cheap|