Monthly Archives: August 2016

New bride basics: Absolute first steps in planning a wedding

What are the absolute first steps in planning a wedding? This is a crash course in those first few moments of the wedding planning process so all you newly engaged couples avoid becoming overwhelmed. Below we have four simple steps to help you get started in planning your wedding. Continue reading “New bride basics: Absolute first steps in planning a wedding” »

Picking an ideal / temporary wedding date is smart for planning

The first task in planning a wedding is picking an ideal wedding date. Before planning details, picking vendors or doing anything else — couples should take a moment to choose a specific date; even an “ideal” placeholder wedding date that may change later on. It streamlines conversations with vendors and eliminates a lot of back and forth. So, before reaching out to venues, or even getting quotes, it’s important to determine what your “ideal” wedding date might be. Continue reading “Picking an ideal / temporary wedding date is smart for planning” »

Revenue Growth is important: Why employees need to care

There’s a famous business quote: If you’re not growing, you’re dying. 

In 2015 Vanilla grew approximately 35%. This year we are currently trending at 17% growth. That’s still pretty good since the average growth rate is somewhere around 5% for most private businesses. So while we are still in a healthy uptrend, we need to be careful as Vanilla’s growth begins to plateau in the Chicago market. Our local geography is likely approaching carrying capacity; which means further growth in Chicago comes from taking competitor market share. In turn, this means overall future growth must come from alternative sources. If we want to grow, we must begin looking beyond Chicago. If we do not expand beyond Chicago, or alter our scope of services, it’s likely Vanilla moves down into the average 5% growth range for 2017. This is not good, because remember – if you’re not growing, you’re dying.   Continue reading “Revenue Growth is important: Why employees need to care” »